Sponsorship sales for B2B events

Sell out your sponsorships.

We find the sponsors, sharpen your packages and turn your PDF prospectus into a page that sells. Commission only: you pay when a sponsor pays.

  • Packages rebuilt around who's actually in the room
  • Outreach to the companies that sponsor events like yours
  • Sponsors? Tell us who you want to reach and we'll bring you the rooms
Paul McAvinchey speaking on stage with a microphone

Paul McAvinchey

Head of Sales and co-founder of INDUSTRY (acquired by Pendo)

Let's get started

Two minutes. Paul replies within two working days.

Who attends (optional)
What would help most (optional)

Commission only. Your renewals stay yours, and fulfillment stays with your team.

Sponsorship sold to teams at

  • Atlassian
  • Pendo
  • Figma
  • Zoho
  • Miro
  • Mixpanel
  • Amplitude
  • Lucid
  • Dovetail
  • Merge
  • IBM
  • Airtable
  • FullStory
  • Optimizely
$3M+Sponsorship sold over 10 years
10+ yearsBuilding and selling B2B event communities

For organizers

Your sponsorship team, without the headcount.

1. Package

We rebuild your offer around who's in the room: segment packages, a headline tier and add-ons that sell.

2. Prospect

We research the companies that sponsor events like yours and reach out with a pitch built for each one.

3. Close

We negotiate and hand you signed deals with everything your team needs to deliver them.

Commission only. Your renewals stay yours. Fulfillment stays with your team.

The digital prospectus

Retire the PDF.

A live page sponsors can explore: your audience by role, every package and add-on, and a build-your-own option that shows the price as they choose. Update it in minutes; never re-send an attachment.

165 marketers120 founders62% director+

Headline

1 of 1 left

$40,000excl. VAT

  • Main stage keynote
  • Booth at the entrance
  • 8 passes

Gold

6 of 8 left

$20,000excl. VAT

  • Booth
  • 4 passes
  • Logo on the event page

Silver

12 of 12 left

$10,000excl. VAT

  • Shared booth
  • 2 passes
  • Logo on the event page
A sample prospectus for a made-up event.

For sponsors

Find the rooms your buyers are in.

Tell us who you want to reach, where and with what budget. We'll bring you a shortlist of vetted B2B events, curated by Paul, with the audience numbers to back each one up. Free for sponsors.

  • Matched to your brief. Roles, seniority, regions and budget, scored against our dataset of B2B events.

  • Curated by a person. Paul picks every event on your shortlist and tells you why it fits.

  • Introduced properly. Say you're interested and we'll speak to the organizer and bring you the full details.

Curated by Paul

Details shared on intro

B2B SaaS summit, Western Europe, Q2 2027

500–1,000 attendees

~35% marketing~25% founders~60% director+
  • Reaches the marketing leaders in your brief
  • Inside your Q2 window
  • Packages within your budget
An example shortlist entry. Names and prices are shared once you're introduced.

Let's sell out your next event.

Organizers get a free prospectus review. Sponsors get a curated shortlist of B2B events. Both start with the same short form.

I run an eventI'm a sponsor